American Airlines And Its Company Culture And...

I. Introduction An analysis will be done of American Airlines and its company culture and organizational performance. In February of 2013, American Airlines and US Airways announced the merging of the two companies into â€Å"The New American Airlines† (American Airlines, 2013). However, while mergers can create immense value for organizations, employees, and customers, they also pose specific challenges, particularly for the maintenance and strength of the organizational culture (Organizational Behavior, 2014). II. Analysis SWOT: STRENGTHS †¢ Strong brand image †¢ One of the most recognized and best customer loyalty programs †¢ Flights to 350 destinations with a fleet size of 946 (â€Å"American Airlines,† 2016) †¢ Strong organizational commitment and intelligence of employees (L. Sabatino, personal communication, October 13, 2016) WEAKNESSES †¢ Still merging two large companies †¢ Total revenue from passengers is down 1.7% this year in September (American Airlines, 2016a) †¢ Lack of communication between departments (L. Sabatino, personal communication, October 13, 2016) †¢ Authoritarian decision-making (L. Sabatino, personal communication, October 13, 2016) OPPORTUNITIES †¢ Value added by merger with US Airways †¢ Growing demand for both international and domestic travel (IATA, 2016) THREATS †¢ Increasing fuel and labor costs †¢ Low fair providers (i.e. Spirit and Southwest) †¢ Government regulations Discussion: Organizational Values and Culture Laura Sabatino is the programShow MoreRelatedLeadership of Southwest Airlines1148 Words   |  5 PagesLeadership of Southwest Airlines Southwest Airlines is often a modeled by other companies for its organizational structure. 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